Founded in 2009, WakeUpNow provides products that help you live life better.



Jason Elrod


Kirby Cochran


Phil Polich


Our Story: WakeUpNow was founded with the vision of helping people save, manage, and make money. Kirby Cochran, Jason Elrod, and Phil Polich have been business partners for years; but in WakeUpNow, they saw an opportunity to create something unique. From the beginning, they were determined to change the industry with two profound goals: 1) offer products with outstanding value for the money, and 2) offer distributors a real chance to change their lives.

This WakeUpNow leadership team brings decades of business experience to an industry that is typically led by former network marketers—not management executives. This team has led WakeUpNow to record growth, changing both the rules for network marketing and the lives of its customers.

Jason Elrod, President, brings a unique business perspective. Early on, he quickly saw that network marketing was evolving and that WakeUpNow had an opportunity to take the lead in that transformation. He knew that the company would only be as good as the people distributing its products and services. Jason champions the cause of making WakeUpNow a new standard in the networking marketing industry. Traveling the country, Jason has heard hundreds of stories from career network marketers who are hungry for a better way. These realities are what drive WakeUpNow’s passion for creating a different kind of network marketing experience.

Kirby Cochran, Chief Executive Officer, had been a career venture capitalist with a long track record of helping lead companies to achieve explosive growth. A professor in the Finance department at the University of Utah, he shared a passion for the mission of helping people improve their financial lives and for building a technology platform capable of delivering outstanding value to consumers. Kirby drives WakeUpNow’s vision for helping people live life better. His inspirational vision created an opportunity structure unique in the industry and poised to change the world.

Phil Polich, Chief Operating Officer, started his career as a CPA with Ernst & Young, then transitioned to real estate eventually owning and directing one of the largest homebuilders in the Phoenix area, coincidentally one of the hottest construction markets in the U.S. at that time. Phil understands the complexities that make a company run; he has built companies with staggering valuations and now brings his expertise as an operations executive to WakeUpNow, where his operational leadership is turning a bold vision into a reality each and every day.

Andy Benis

Vice President of Sales & Training

Andy brings over 20 years of experience as a manager, trainer, and public speaker in the fields of sales, marketing, and communications. He has held senior level positions in companies ranging from start-ups to Fortune 1000, in sectors ranging from higher education to private equity investment. Andy holds a Bachelor’s degree from the University of California at Irvine, and a Master’s degree from United States International University.

Steve Fulling

Chief Technology Officer

Steve was the Founder and CEO of Kynetx, a provider of Personal Cloud services. Before Kynetx, Steve built and deployed Sento’s next-generation technology solutions for Fortune 500 clients like McAfee, Intuit, and Overstock. Fulling brings more than 25 years experience building and leading technology organizations. Prior to joining Sento, Fulling was the Director of Information Technology Services at the State of Utah. Before his public service, he was an Executive Officer and Senior Vice President of Engineering and Operations at iMall, Inc. which was sold to Excite@Home in 1999 for $450M. Steve is a graduate of the University of California with a BS degree in Computer Science.

Jordan Harris

Chief Marketing Officer

Jordan is a digital marketing specialist. He worked as the Director of Digital Marketing for a mobile application development firm prior to WakeUpNow. He has expertise in leveraging social media and online marketing. He attended Brigham Young University in Provo, Utah where he captained the Lacrosse team to a National Championship in 2007.

Nathan Lord

Chief Financial Officer

Nathan is an accounting and finance professional with a decade of experience managing high growth companies. Throughout his career he has held pivotal roles in a broad range of both public and private companies from a variety of industries. Mr. Lord holds degrees in Accounting and Information Systems and is a Certified Public Accountant.

Matt Schneck

Chief Strategies Officer

Matt serves was integral in the start-up of two successful companies specializing in online reward management and commerce. He specializes in end-user buying experiences, merchant acquisition, web application development, high performance team development, public speaking, internet marketing training, corporate operations and executive management. He earned his undergraduate degree from Brigham Young University in Provo, Utah and his graduate degree from The George Washington University in Washington D.C.

James Watson

Chief International Officer

James brings over 17 years of executive leadership experience, James has a strong professional portfolio of providing a global vision and strategic leadership. For over 9 years he served as a global vice president of a successful MLM company and was a key component in achieving sales of over $900 million annually. James has worked in over 40 countries throughout Asia, Europe, the Middle East and the Americas. He earned a Bachelor of Arts from Brigham Young University in International Relations.